Courrèges is stepping up its international expansion with a second address in the United States. After setting up shop in New York, in the SoHo district of Manhattan in September 2022, the Parisian fashion house is doing it again, this time opening a shop on the West Coast, strengthening the ties it has maintained with the American market from the outset, particularly during the flourishing period of the 1970s and early 1980s. This new shop has just been opened in the same South Coast Plaza shopping centre, in Costa Mesa, 50km south of Los Angeles, where it first opened its doors in 1975.
“For Courrèges, almost fifty years after the brand first arrived in Costa Mesa, reconnecting with this thriving local community through this stunning new shop is particularly special and exciting,” commented Adrien Da Maia, who has been helming the brand owned by the Pinault family’s Artemis holding company (Kering) since 2020, in a statement.
The design is by Belgian architect Bernard Dubois, who has designed all of the Courrèges shops since the brand’s relaunch in 2020. It features the same aseptic, futuristic spaceship atmosphere developed in previous shops with Nicolas Di Felice, who has been in charge of styling for the past four years.
Everything is clinical white, with rounded shapes, mirror effects and long chrome columns. The store houses the entire Courrèges universe, including women’s ready-to-wear, men’s fashion, accessories and jewellery.
The label, founded by André Courrèges in 1961, now has four shops in Paris and a corner at Galeries Lafayette, two US addresses, and a shop in Seoul opening in 2023 in partnership with Korean retailer Shinsegae. A second shop is due to open in South Korea in the autumn, along with the first shop-in-shop in Japan.
In just a few years, Nicolas Di Felice has succeeded in redesigning the face of Courrèges, coherently combining the house’s codes with a fresh, cool, contemporary language that is firmly rooted in the times. With clean, graphic cuts, geometric lines and a touch of sexiness.