Los Angeles-based activewear brand Alo Yoga has make a major statement store opening on Regent Street joining a number of its major rivals in the key London shopping location.

Alo Yoga has opened a 10,000 sq ft flagship store at 150 Regent Street, building on the success of its debut UK store on the King’s Road in November.
And there’s more to come in the capital, including a 6,070 sq ft space on Brompton Road in late August, followed by a 5,000 sq ft store in Covent Garden’s popular Seven Dials this autumn.

Carrying pieces that “fuse fashion, function and fitness”, the Regent Street store showcases the brand’s complete range of apparel for women and men, as well as unisex styles across loungewear, coordinated sets and elevated leisure looks.

A highlight is the brand’s “studio-to-street” performancewear made from its signature fabrics, complemented by a curated selection of accessories, footwear – including its new and bestselling ‘recovery sneaker’ designed using “cutting-edge” technology — and wellness products.

To celebrate the flagship store opening, Alo Yoga’s holding a month-long series of special events and community classes. These will include sound healing sessions, breathing classes and nutrition workshops, with each event promising to “infuse a touch of Los Angeles wellness into the heart of London”.

Danny Harris, co-founder and co-CEO of the firm, said: “This [Regent Street] store is more than just a retail space – it provides a chance to connect more deeply with our community.

“We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind and body wellness.”